How can the ecommerce feature added to Google Analytics help your business? That depends on a number of factors at current, including your average spends per month, margins on particular products or services that you’re selling and the popularity of related key words or phrases. For example, you may have bid .50 per click on a key phrase such as “sony 42″ lcd” which might have a 2% conversion rate, and an average ecommerce value of $5 per visit. However, because of the infrequency with which this phrase is searched, the top line revenue value of this visitor would be significantly off target from that actual long term value, which would be easier to measure with a key phrase such as “sony lcd”... Continue Reading

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