Google Buzz – More Issues and Concerns

Blogger Umair Haque from the Harvard Business Review guest edition gives his take on Google Buzz. His insight? It has issues. He points out some of the things we’ve covered here including privacy concerns, difficulty navigating the UI, the ease of making mistakes and the need to ‘follow instructions’, and makes some good comparisons to some of the Microsoft mistakes of the past.

Umair makes a few really pertinent observations. One in particular makes really struck to the heart of the services issues, that it doesn’t really add alot of value. It’s not a product that’s likely to win based upon ingenuity, but more so based upon the immediate scale that Google was able to achieve by introducing the platform to over 100 million gmail subscribers at once. Buzz doesn’t appear to simplify or to provide additional value by allowing users to aggregate and publish to other services which might be an important part of someones social network, but rather it just mashes these networks together. Read his full take of the Google Buzz platform in the following article.