Posts tagged Google Analytics
Google Analytics Ecommerce for Online Marketers
Feb 7th
Let’s review Google Analytics E-Commerce as a feature before we dive right into how it can help your business. The E-Commerce feature added to Google Analytics integrates into your website relatively easily. If you’re not familiar with some basic Javascript, then you’ll need your webmaster or a developer to help you add the feature to site. In its most basic form, Google Analytics Ecommerce allows you to track near real-time sales data for particular orders, products and categories of merchandise. This feature in and of itself wouldn’t be particularly extraordinary to most etailers who have access to real time reporting anyway, except, for its priceless integration with the other features that Google Analytics has to offer: Traffic Sources, Visitors, Content, etc... Continue Reading
How to Leverage the Google Analytics E-Commerce Feature
Dec 2nd
How can the ecommerce feature added to Google Analytics help your business? That depends on a number of factors at current, including your average spends per month, margins on particular products or services that you’re selling and the popularity of related key words or phrases. For example, you may have bid .50 per click on a key phrase such as “sony 42″ lcd” which might have a 2% conversion rate, and an average ecommerce value of $5 per visit. However, because of the infrequency with which this phrase is searched, the top line revenue value of this visitor would be significantly off target from that actual long term value, which would be easier to measure with a key phrase such as “sony lcd”... Continue Reading