Let’s review Google Analytics E-Commerce as a feature before we dive right into how it can help your business. The E-Commerce feature added to Google Analytics integrates into your website relatively easily. If you’re not familiar with some basic Javascript, then you’ll need your webmaster or a developer to help you add the feature to site. In its most basic form, Google Analytics Ecommerce allows you to track near real-time sales data for particular orders, products and categories of merchandise. This feature in and of itself wouldn’t be particularly extraordinary to most etailers who have access to real time reporting anyway, except, for its priceless integration with the other features that Google Analytics has to offer: Traffic Sources, Visitors, Content, etc... Continue Reading

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